Laurie Martin

Laurie Martin is a well-known certified trauma specialist, elder planning counselor, professional speaker, crisis-ready advisor, author, and mentor. Laurie was a founder of a groundbreaking program for risk management at one of North America’s largest insurance companies and is one of the industry’s finest frontline crisis professionals. Her talent continues to take her to international destinations teaching the best innovative practices for financial planners to be CrisisREADY©.

Laurie has three decades working with fortune 500 companies, including several top financial and insurance organizations. She has over 17,000 hours of frontline crisis experience and has written 350 published articles and shares her expertise around the world.

Financial Planners call her upfront and real! Her sessions are relevant, thought-provoking, fast paced, interactive, with no holding back. Laurie shares true stories, focusing on people and situational strategies – the art of being human. She will have you thinking and preparing yourself differently when a life challenge faces your client.